January 5, 2021

groovefunnels and kartra logo software comparison

We are doing a comprehensive review of 2 popular platforms now, Kartra and GrooveFunnels

Before doing so, let’s take a brief overview of how these tools can help you in your business.


Do you know that one of the key points that makes an online business successful is its effective marketing?

How do you do it?  

Perhaps, if Kartra was not around – there is a big problem. Many of these businesses may not have made it if not for this helpful tool.

Putting it simply -   Kartra is a total integrated online marketing platform that is cloud-based.

It provides a wide, complete range of features working together seamlessly which can make even newbie entrepreneurs make it big.

What makes Kartra your perfect option is that it requires only one platform that has a set of log-in credentials.

It offers simple, easy attributes to do your online business from creation, launching and marketing.

Plus, you only have to pay a fixed monthly payment.

Aside from being a professional marketplace online - it gives you an efficient check-out process.

It is designed to offer powerful landing pages and has remarkable membership potentials.

All these attributes point to maximizing your client conversion success rates. 

As a whole, Kartra is just like a one-stop center that will provide everything you need and want.

Plus, the best thing about Kartra?

It is apt for both the experienced entrepreneurs as well as the newbies. 

For one – it allows for a well-integrated and intuitive user interface that gives you an edge in your learning curve. 

On the other hand, it can also be flexible to give you specific customizations according to your preferences.  If this will not suffice – it’s a fact that your landing pages can be customizable using HTML, CSS, and/or Java script.

Kartra’s ability to combine simplicity and full-functionality is what makes this platform truly exceptional (aside from its value-for-money which we’ll see later on as we discuss pricing).

Let us see how Karta’s other features stand out as we delve into each of its attributes later. 


By now, you must have heard of how GrooveFunnels is touted to be the future industry leader.

Yes, in a few years…. many would say.

With “18 tools-in-one” marketing suite – where can you go wrong?

 Count as its most powerful and professional tools are the following:

  • Groove Mail
  • Groove Member
  • Groove Video
  • Groove Sell
  • Groove Kart
  • Groove Calendar. 

All these tools are designed to help businesses of any size today.

For those who are just starting in their online business or if you’re old and seasoned, this will be your BEST bet!

GrooveFunnels is definitely a one-of-a-kind platform highly regarded and we see why.

It is full of potential, so many are really excited about it.   Is this the right tool for you?

Similarities between Kartra vs GrooveFunnels

Total solutions package for online marketing

If you are an online business owner – both Kartra and GrooveFunnels provide one-stop shop solutions for all your digital marketing requirements. 

You will have a complete package in both platforms. No need to look for other providers for your business needs.

Vast Customization Options

With Kartra and GrooveFunnels, everything will be a breeze. Both platforms present you with a huge library of templates you can use for sales funnels, e-mails, landing pages, and more. Whether built-in templates or you buy from the marketplace, it will be helpful to your business. 

  • All templates are useful. They’re paths for both creativity and efficiency.
  • They are customizable and have unlimited options for personalization's. 
  • These remarkable features will address all your business goals, branding needs and the demands of your customers.

No coding experience required

Both platforms are intuitive enough, thus, you need not know coding or web development.

These programs are best for newbies and experienced online marketers alike.

The drag-and-drop editors are basic –  very simple and easy to use. 

Constant practice will lead you to being used in the system and that’s amazing!

Suitable for Digital Content Providers and Affiliates Marketers

For Kartra and GrooveFunnels, you are allowed to sell all various kinds of products and services.

 But for you to perhaps get the most out of the platforms’ functionalities --- you must have a subscription- or membership-based business and join an affiliate marketing program.

For these business models - specific features such as Membership Portal for Kartra and Groove Affiliate and Groove Member of GrooveFunnels are the relevant ones that can help meet your business demands.

Differences between GooveFunnels and Kartra

Webinar hosting platform

We know how pricey a webinar hosting platform can be but fret not, you will have access to one in GrooveFunnels for the S299/moth package.

 But we have to be patient in waiting for this tool as it will still be available in late 2021.

 Unfortunately, Kartra has none of this webinar hosting tool so clearly, GrooveFunnels has the edge in this category.


Karta has the edge over time with all the thousands of customers they have.

On the other side, GrooveFunnels is just starting out and some apps are still in the beta with a few bugs.

Some would say though that it can be a disadvantage to wait that too long in the software market.

Some of GrooveFunnels’ features are still being tested and will be ready in a few months or a year.

Is it OK for you to have that ‘wait-and-see’ attitude? 

Affiliate Program   

Kartra is straight up 40% commission for all affiliates under its Affiliate Program.

On the other side, GrooveFunnels allows 20% commission for free affiliates.  40% commission is for the paid affiliates and customers.

It takes a qualified user to promote Kartra. For GrooveFunnels, you can create a free account for an affiliate account without any issues or concerns.


Undoubtedly, both platforms are robust but if you would check their technology: Kartra’s is older and outdated.

GrooveFunnels is the one with the newer technological advances and updated look.

GrooveFunnels’ advanced technology is capable of speeding up loading pages.


GrooveFunnels does not have complete campaign additions or extensions, while Kartra has this awesome campaign import feature already that’s time-saving.

Kartra Integrations

Native Integrations

Kartra keeps building their network and integrates seamlessly with some of these native integrations:

  • Calendar Apps:  Kartra can synch with Google Calendar.
  • E-mail & Mailing Campaigns:  Check mass e-mail SMTPs to deliver mailing campaigns to users:  Sendgrid, MailGun, Postmark and Elastic Mail.
  • Also, a Kartra mail is provided to every Karta account – this is our own SMTP gateway whenever you don’t feel like plugging it on your own.
  • Hub Connections:  We integrate with the #1 inter-app connector which is Zapier.
  • SMS:  For SMS mass projects and campaigns to your users: Twilio, Pivo and Nexmo
  • Membership Platforms: Portals where you can host your content such as Kajabi, Digital Access Pass, Optimize Press, S2 Member, aMember and Wishlist. There are Kartra memberships for all Kartra accounts.
  • Payments: For your checkouts to take payments we have: Stripe, PayPal, Braintree and Authorize.net.

Custom Integrations

Your developers should have no problems having custom integrations with Kartra - it is doable since their API, IPN and Custom App system will provide all the tools.


You can always link your Kartra account with your back-end codes customarily with both inbound and outbound functionalities. 

Custom Apps

Are you doing the coding for your own app, software or perhaps, SAAS? You may want to connect it with Kartra so you can help other users benefit from it. The fact is that Kartra’s Custom App Program is open for your creations to be on board anytime.


IPN allows all the pertinent information of both customers and the transaction.  What Karta does is send a notification to your application as soon as your customer places an order via the Kartra Checkouts.

GrooveFunnels Integrations

For GrooveFunnels, there are also two types of integrations:

  1. Native integrations  
  2. Zapier integrations

Native Integrations 

The most incredible fact is that all of Groove apps integrate with each other – yes, you read that right!

There is no need to get various external tools to make the whole program work.  What the GrooveFunnels lacks for now is a sales pipeline (but hey, it seems   they really have no have no plans to build it as well). They believe that the Pipe Drive already is doing a good job so that’s it.  

GrooveFunnels will have integration with it.

Zapier Integrations

You will be able to integrate GrooveFunnels with Zapier to get the most out of its extensive coverage of more than 2,000 apps.  Yes- it is! You can enable triggers, have CRM, automate forms, sheets, follow-ups and e-mails. You can also have payment processing and phone and SMS management.

These are various essential apps like MailChimp, Bird Send, Automizy, Flodesk, Mailerlite, Slack, HubSpot, Get Response, Active Campaign, Kajabi, Teachable. Sendinblue, Call Loop, Keap, Dubsado, Google Sheets, Google Calendar, Google Contacts, Facebook Pages, WordPress, Pipe Drive, Kartra and Click Funnels.

You just need to set up any of these apps from your Zapier account.  It can also be done free though only 100 tasks per month is allowed.  Have a 14 day-trial of premium features then get an upgrade to a monthly package of $19.19 annual billing (or $24.99 monthly).  

How cool is that?

Pricing: GrooveFunnels vs. Kartra 

Let’s start with a FREE PLAN for both:  what it is for GrooveFunnels?  How about Kartra?   Let’s check.

FREE Plan: GrooveFunnels vs Kartra

GrooveFunnels has a FREE Plan.

What’s great is that you can have access to GrooveFunnels, Groove Pages, Groove Sell, and Groove Affiliate for free immediately when you sign-up.

Kartra is offering a $1-trial for 14 days but in case you still need to extend – you may do so up to 30 days.

The thing is that Kartra will be offering the 30 days trial for $1 to all the new members joining their program, regardless if their plan is a Starter, Silver, Gold or Platinum.

The 30-days is perhaps sufficient for users like you to take advantage of Kartra’s benefits.  You can also assess if this is the right platform for all your business needs.

During the trial, you can use Kartra for creating sales funnels and landing pages and set up some organized membership sites.  Of course, you may use any or all of the other features they have for you to test it out thoroughly.

If you then decide that you don’t want to be a member anymore for some reasons, all it takes is to have your account canceled without any penalties or fees to pay.

Overall, it is quite a good deal!

PRICING: GrooveFunnels

Let’s check in detail the GrooveFunnels’ Packages: 

GrooveFunnels has 4 different Pricing Options that you can choose from – but one of the BEST deals to date is the Platinum Lifetime Deal.  This is only available for a limited period so it’s better for you to go and purchase that deal to have unlimited lifetime access to GrooveFunnels and all the included features.

GrooveFunnels Base Plan (FREE)

This GrooveFunnels Base Plan is completely free for a limited time.  

There’s a lifetime limited access to these 3 useful tools such as GrooveAffiliate, GroovePages LITE and GrooveSell, along with future updates for those apps.

Note that this plan is available for everyone, most especially for beginners.  Don’t lose any minute– just grab this opportunity if you are interested. 

GrooveFunnels Silver Plan - $99/ month

If you have an online start-up business, this plan is highly recommended for you. It has all the core marketing tools essential to you. What does it include?  A lot!

These apps will give you a boost in running your business online and start earning.  Among the rest of the features, you will note that this plan includes these 2:

  1. GroovePages Pro – provides you access in creating unlimited websites for all your businesses.
  2. GrooveMail - you can have 25,000 free contacts.

 The SILVER Plan includes the following:

  • GrooveSell
  • GrooveAffiliate
  • GroovePages Pro
  • Groovemember
  • GrooveVideo
  • GrooveMail
  • E-Mail Leads
  • E-mail Affiliates
  • E-Mail Buyers
  • E-Mail Cart Abandons

GrooveFunnels Gold Plan - $199/ month 

Unlike the Silver Plan, this plan is directed more towards those who have been in the online industry longer.

It has most of the core apps needed by the business owners. But it doesn’t prevent beginners from availing the package, thus, gaining a competitive edge as well. 

 What does this plan include? Everything there is in the Silver Plan plus more professional tools that can help you along the way in your business. Check it out below.

This plan is tailored for a professional business that has been in the game for a longer time. Although, beginners can also gain a lot of learnings from this plan. This plan includes all those included in the Silver Plan plus more specialized tools to help you grow in your business.

The Gold Plan includes everything on the Silver Plan plus the following:

  • GrooveBlog
  • GrooveSurvey
  • GrooveQuiz
  • GrooveDesk
  • GrooveCalendar

GrooveFunnels Platinum Lifetime Deal 

This is the highest tier among the subscriptions for GrooveFunnels. This plan may disappear in the future. It has all the features on the Gold Plan plus a lot more, like GrooveWebinar Live and GrooveWebinars Automated.  Eventually, GrooveWebinars Live Streaming, too.

 Hosting both automated and live webinars in your site --- these are the benefits you will get from these apps.  If your goal is to get more customers to trust your products or services – then, this plan is the best option for you.

More Additions to the GrooveFunnels Lifetime Deal

  1. GroovePages for Shopify – lets you use Groove Pages with your Shopify store.
  2. GrooveKart – is a remarkable alternative to Shopify. You can build and open an online store for all the various products or services that you sell through this platform.  

     These are the options for you to pay the Lifetime Deal:

  1. One-time payment of $1,897
  2. 4 payments of $497
  3. 6 payments of $388
  4. 12 payments of $249

PRICING: Kartra 

Kartra, like GrooveFunnels, has 4 various Pricing Plans:

Kartra Starter Plan

$99 monthly (becomes $79 if paid as a yearly subscription)

Kartra Silver Plan

$199 monthly (becomes $149 if paid as a yearly subscription)

Kartra Gold Plan

$299 monthly (becomes $229 if paid as a yearly subscription)

Kartra Platinum Plan

$499 monthly (becomes $379 if paid as a yearly subscription)

The differentiating factor would be the number of e-mails you can send out in a month, the amount of leads you can have access to and the number of custom domains and bandwidth values.

It’s quite good that there’s a 25% discount once you go for the yearly subscription instead of monthly. The most popular plan right now is the Starter Plan for only $79 that’s paid yearly.

Which is more cost-effective: Kartra or GrooveFunnels? 

Obviously, if you check the numbers above - GrooveFunnels is better in terms of pricing.

Why pay higher for the same features or a whole software marketing package?

For the beginners and those still just testing the waters of digital marketing or online business, GrooveFunnels’ Starter Plan is the most ideal.

It has everything for you as a business owner to start in getting your project off the ground.

Affiliates Program: GrooveFunnels vs Kartra 

Kartra Affiliates Program

What you will get as Kartra’s affiliate primary commission is about 40% on all their plans (both monthly and annual plans).

As a 2nd tier JV partner, an additional 10% affiliate commission is given for every affiliate you refer, too.

Apparently, you can refer as many people as you want to Kartra and then get commissions from each referral. 

No limit!

Note that your commissions are usually paid on time, except for the Starter Plan. 

This can take some time as there are customers who get from 14 up to 30 days free trial. They also have a 30-day refund period. 

But if these Kartra customers are completely satisfied and remain with the platform, you will not worry about getting paid on time on a monthly basis.

Payment Options for affiliate commissions are through Check, Bank Wire and PayPal.

Listed below is how much the affiliate commissions are being paid for all plans:

  1. Starter /$99/mo. Plan: $39.60 monthly ($379.20 if billed yearly)
  2. Silver/$199/mo. Plan - $79.60 monthly ($715.20 if billed yearly)
  3. Gold/ $299/mo. Plan - $119.60 monthly ($1,099.20 if billed yearly)
  4. Platinum/$499/mo. Plan - $199.60 monthly ($1,819.20 if billed yearly)

There are all recurring commissions being paid in full as long as your referrals remain as Kartra customers.

If you’re thinking of an awesome way to earn recurring passive income – this Kartra affiliate program is for you.

Start with this tool and create an affiliate account so you can promote the app.   Whatever you strategize to promote Kartra is a surefire way to earn affiliate commissions quickly.

It is regarded as one of the best in the industry today, thus, you are poised for good benefits from the program.

GrooveFunnels Affiliates Program

There are 2 Affiliate Programs for GrooveFunnels: 

  1. For PRO (meaning under PLAN) members where you get 40% commissions for Tier-1 and 10% for Tier-2;
  2. For FREE members who only get 20% commissions for Tier-1 and 5% for Tier-2.

In this program – you can have the following:

  • manage your affiliates plus check your earnings;
  • see how many visitors your link generates;
  • know how many of those leads eventually signed up;
  • track how many sales are provided.

These proactive measures are actually the promotional tools you should utilize to entice and get more users on board.

A great advantage about GrooveAffiliate is that they have a feature known as parent/child relationship tagging that’s hardcoded for you as an affiliate.

Simply put – this means that whenever you refer someone, their system will tag them back to you.


Doing this – you wouldn’t have to worry about cookies being overwritten or when a YouTube or another website review grabbing your sales. Or when they’re signing up for an upgrade from a different device (smart phone sign-up then upgrade is done in a laptop).  You have a referral for life! 

Plus: It doesn’t matter if your referral upgrades in days, weeks or a number of months after as the sale will still be credited to you. Your commission is guaranteed once the upgrade is done.

So, which affiliate program seems better and beneficial to you?

FINAL VERDICT:  Kartra or GrooveFunnels? 

Kartra is for those thinking of going into an online business at the moment.

If you already have your own businesses right now, you may have the need for Kartra, too.

An entrepreneur, no matter how seasoned, may be needing an all-in-one marketing platform early on in his business.

Such a great time-saver to have just one tool for all your requirements, especially in marketing. 

We all know how it is essential to hit the ground running with all your marketing plans, campaigns and activities. 

If you have Kartra – you’ll be able to implement your marketing strategies online without any issues or glitches. 

It can actually be set-up in just a number of days, or even for a few hours.

As a business owner, you should be allotted more time in the major areas of your business.

Of course, you cannot get this completely with GrooveFunnels at this point. 

Though it has a lot of potential and said to be the industry’s game changer (and leader, in fact…) in the future, most of its features are still in beta.

Some of GrooveFunnels functionalities are still being developed, so it might take a while for that complete marketing solution package... but we will get there!

If you’re already familiar with Kartra as a marketing tool, and that you are completely satisfied with its set-up, KARTRA is for you. 

If you do not intend or never want to switch to GrooveFunnels, Kartra is still the perfect option.

GrooveFunnels as many would say is touted as the one that will dominate the market a few years from now. 

What about GrooveFunnels?

GrooveFunnels is a sales funnel builder plus a lot MORE than that:

  • GrooveFunnels is the better platform if you’re forward-thinking. 
  • More powerful tools to suit your various business needs are still to come.  
  • GrooveFunnels is a whole suite of apps – 18 different tools (both free and paid) to help you with your online business. So, if you’re thinking of the COMPLETE Package – look around no more!

Whether you are a small or start-up business owner, an established entrepreneur or a big organization - GrooveFunnels will be your helpful support.

GrooveFunnels is better in almost anything you can think of in digital marketing:  sales funnels creation, setting-up websites and landing pages, webinar hosting, e-mail marketing, affiliate marketing and membership sites. 

For affiliate marketing, promote not only GrooveFunnels but you can build your own affiliate marketing network, too.   Yes – plus all these tools are in just one roof.

Sounds like you are running a total business with GrooveFunnels!

Some of the tools are still in beta, nevertheless, GrooveFunnels shows remarkable potential as an alternative to Kartra with less price, too.  

An all-in-one platform like GrooveFunnels is the answer to pretty much anyone doing stuff online: content creators, affiliates, coaches, agencies, etc.

GrooveFunnels is clearly for those who prefer to use the most useful and professional tools in terms of features, ease of navigation and functionalities.

If you’re up for an accelerated growth in your business, then, GrooveFunnels is the better choice.

Have a look at our GrooveFunnels Review

*Affiliates Disclaimer: When you click on a link on the Art of Growth Marketing website, we may receive an affiliate commission at no extra cost to you. This helps us deliver value to you and produce great content for people around the world. Thank you in advance!

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About the author 

Martin Couture

I help people just like you start, grow and future-proof their online business. After years of creating digital experiences for brands like Disney, Nike, Tiffany, Fendi, BMW, Mercedes... I decided to start blogging and making niche websites. Now, I want to help you achieve what I have achieved. I worked at the 2 biggest independent agencies in the world: Wieden+Kennedy and Serviceplan. Martin Couture is Content Marketing Consultant at the Art of Growth Marketing.

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