January 13, 2021

groovefunnels vs kajabi logo

We are about to compare 2 popular software platforms today: GrooveFunnels and Kajabi

These tools provide mostly the same features, but one for sure is the BEST fit for your online business.

Kajabi Review

First of all, Kajabi is a great tool in online course development and membership building categories. I follow an influencer that build his whole system around Kajabi. The User Experience is amazing and the design's look and feel is visually appealing.

These are the areas where this tool shines through. Plus, they also have amazing tutorials to help you set-up and get them going.

The longevity that Kajabi has is a solid proof that this tool is stable and here to stay.
I love the slick backend of Kajabi. On top of that, the UX (User Experience) is great, almost flawless. 

GrooveFunnels Review

By now, you must have heard of how GrooveFunnels is touted to be the industry leader of the future.

With 18 tools-in-one’ marketing suite – where can you go wrong with this platform?

GrooveFunnels have all the tools you need to have for any size of business: whether you’re just starting or have already established a growing company. The people GrooveFunnels are the same people who built another big Webinar-Marketing platform (I won't name it, but it's already a pretty successful platform.)

Your powerful and professional tools included in GrooveFunnels are the following:

  • GrooveCalendar
  • GrooveKart
  • Groove Mail
  • GrooveMember
  • GrooveSell
  • GrooveVideo

For its price from the most basic to the premium – you get the tools that you need and these are just more than enough for you to make your business work efficiently.

GrooveFunnels is definitely a one-of-a-kind platform highly anticipated and we see the reasons why.

It is the complete marketing package and more. You’ll enjoy more features upgrades as well in a few months and years so brace yourselves!

Indeed, GrooveFunnels shows a lot of promise. Do you think this is the right tool for you?

Similarities: GrooveFunnels vs Kajabi 

In what categories are they similar with each other? Let’s check as we get details:

Features & Tools

There many things you can do with GrooveFunnels: it is an 18-in-1 marketing suite. This means that in terms of features and tools, GrooveFunnels shows a distinct advantage over Kajabi.

On the other hand, you may not need all those features and functions.

Scheduling appointments, handling client issues with ticket functionalities and implementing split testing on your videos, pages, website of funnels are some of the major activities that can be performed at GrooveFunnels.


Both offer a “one-stop-shop” platform where all the tools needed in your business are included. GrooveFunnels is great in creating landing pages and sales funnels, website and affiliate marketing.

Kajabi is useful for e-learning activities. Are you bent on offering unique learning experiences for your students?

If your primary objective is to create compelling digital content to help you sell more – this is the software.

Kajabi and GrooveFunnels have amazing functionalities so whether you choose one over the other, it is surely an advantage to your business.

Sales Funnels & Templates

Both Kajabi and GrooveFunnels are easy to use with their highly intuitive drag-and-drop editor which can create sales funnels and templates.

Kajabi recently changed how they handle templates (think "themes" if you are a WordPress user); there is currently a master template that is the base of all other templates (plus all the legacy templates.) The templates' design should have more variety in terms of style. Just my 2 cents. Nonetheless, the design look pretty "slick."

Both Kajabi and GrooveFunnels provide A/B Testing for their users. 

Kajabi's backend is really minimalistic and elegant (a bit cold too, not a bad thing.) It feels like a product out of Silicon Valley. GrooveFunnels is a bit more colorful, and as the product has plenty of tools as part of its suite, the navigation is a little bit more overwhelming. Just a little. 

The edge that GrooveFunnels has is its variety in pre-made funnel and template selections as well as customization option. You can also do this on your own if you wish everything done from scratch. 

In this category, it's a draw. No big winner. 

Affiliate Management 

Each software has amazing affiliate management tools. For GrooveFunnels – it’s more user-friendly since you can have access to it even when under the FREE Plan.

We can’t say the same thing with Kajabi. The fact is that you can only access the affiliate program tools when you’ve upgraded to its premium plan – the GROWTH Plan.

The upgrade though doesn’t mean you can have all the essential affiliate management features.

It is still GrooveFunnels that can offer all the sophistication in managing affiliates in your business – remember that!


Kajabi’s Basic Plan is not enough for you as it does not give full functionality. You may need to pay for third-party providers, too, for some other apps. Additional costs are probable in the creation of your courses although generally, all the tools you need are included in the package.

Some useful features like advanced automation and affiliate programs are not included, too. You need to upgrade so this is an extra cost for you as you would need to upgrade first to avail the other features.

To have any of these tools, you have to either upgrade your Kajabi plan or subscribe to third-party providers. Both are not cost-effective.

Kajabi Basic Plan is a bit pricier vs GrooveFunnels vs other marketing tools in the industry at present.

It’s a different story for GrooveFunnels. Its Basic Plan has the following:

  1. GroovePages, GrooveAffiliate and GrooveSales at absolutely NO cost. Do you want to have feature updates for free and no monthly fees? Of course, this is cool. 
  2. There’s the GrooveFunnels’ Lifetime Deal where you can have all the important features and tools to make your business grow and be successful in the long run.

GrooveFunnels prevails over Kajabi in this category. 


Kajabi offers an exquisite, world-class learning experience. This is its core.

But GrooveMember offers a lot of benefits as well such as the following: creation of membership sites, drip feeding content, scheduling and locking content for your members. It outshines Kajabi in its capability to set different access to different membership levels in the same course.

E-mail Marketing

Undoubtedly, Kajabi and GrooveFunnels assist in your growth as a business owner. It can manage, grow and help reach your subscribers with emails that are customized and compelling.

Create and send remarkable e-mails integrated with videos, automations, countdown timers that all are important in building your relationships with your audience. You can all do these with Kajabi.

GrooveFunnels though takes it to the next level. GrooveFunnels has advanced split testing feature. This helps you make comparisons. It is essential to create highly successful email marketing campaigns with this functionality. 

I'd say this is another draw.


If you’re thinking of going for e-commerce: you’re all set with both tools. They provide the best e-commerce virtual platforms to make selling your products and services a breeze. Order forms, free trials, payment packages, coupon creations and page tracking are some of the features you can have.

But if you have several products to sell – GrooveFunnels is where you should go over Kajabi. The basic Kajabi plan only allows you to sell three (3) products.


Imagine if you have an opportunity to sell unlimited products. GrooveSell from GrooveFunnels is the best option for this.

So, both Kajabi and GrooveFunnels are winners – it just depends on what the scope of your business is.

Obviously, a smaller scale business with up to 3 products or services to offer can have Kajabi. A bigger and diverse business necessitates a tool that will allow to have more products and GrooveFunnels is the answer!

Differences: GrooveFunnels vs Kajabi 

Get GrooveFunnels over Kajabi for

  • For overall build-up and management of your online business - GrooveFunnels is easily the TOP choice
  • A FREE GrooveFunnels’ Base Plan is a good testing ground to try and check their functionalities before you go to their Platinum Life Deal if still available.
  • Catch the lifetime access to the GrooveFunnels product making only a one-time payment, thus, saving you a lot with no more monthly dues.
  • There are free tools like FREE Groove & GrooveFunnels Affiliate Program on their Basic plan. This is quite lucrative since it provides you another source of passive income.

Get Kajabi over GrooveFunnels for

  • It is mainly for optimized membership experience: one of the best membership platform builders.
  • It provides excellent tools for the creation and design of a good course for your students: it is a world-class course learning experience platform.
  • It makes it easier to offer different pricing options. Sell easily and create different packages for your various products. Or you can set-up subscriptions, set up fees or free trials and one-time payments. 

Integrations: Kajabi vs GrooveFunnels 

Let's have a look at the supported integrations of both software.

Kajabi’s Integrations

These third-party integrations make it possible for you to work with other apps that work closely with Kajabi.

Kajabi, like all other marketing tools, allows third-party integrations. Checking these integrations is simple: All you need to do as you sign-in at your Kajabi account is to click ‘Settings” and then click “Third Party Integrations.”

There are three categories for the third-party integrations, namely: e-mail, analytics and miscellaneous. 

Let’s check each of these integrations for some details.

E-Mail Integrations: When someone visits your site and fills-up a Form or maybe makes a purchase, Kajabi provides the contact information to these platforms, such as the following: Aweber, ActiveCampaign, ConvertKit, Drip and Mailchimp. 

Analytics: These Analytics integrations ensure that performance measurements of your sites are automated.

How is this being done?
There are the tracking codes from these apps that are connected to these locations in your pages: header and footer. These apps are: Google Analytics, Facebook Pixel and Segment. 

ClickFunnels: Kajabi’s integration with ClickFunnels is used to take leads and make sales offers. 

Zapier: Zapier allows you to integrate with third-party apps that aren't natively integrated with Kajabi. Connecting Kajabi to third-party apps with Zapier can be done simply by using both inbound and outbound webhooks.

Let’s check on GrooveFunnels now.

GrooveFunnels Integrations

Two types of integrations: Native integrations and Zapier integrations

1.Native Integrations: The most incredible fact is that all of Groove apps integrate with each other – yes, you read that right! 

There is no need to get various external tools to make the whole program work. What the GrooveFunnels lacks for now is a sales pipeline (but hey, it seems they really have no have no plans to build it as well). They believe that the PipeDrive already is doing a good job so that’s it! GrooveFunnels will have integration with it.

2.Zapier Integrations: You will be able to integrate GrooveFunnels with Zapier to get the most out of its extensive coverage of more than 2,000 apps. Yes- it is! 

You can enable triggers, have CRM, automate forms, sheets, follow-ups and e-mails. You can also have payment processing and phone and SMS management.

Some significant apps like MailChimp, BirdSend, Automizy, Flodesk, Mailerlite, Slack, HubSpot, GetResponse, Active Campaign, Kajabi, Teachable. Sendinblue, Call Loop, Keap, Dubsado, Google Sheets, Google Calendar, Google Contacts, Facebook Pages, WordPress, PipeDrive, Kartra and Click Funnels.

What you need to do is just set up any of these apps from your Zapier account.

This can be done free though only 100 tasks per month is allowed. You can have 14 day-trial of premium features then get an upgrade to a monthly package of $19.19 annual billing or $24.99 on a monthly basis. 

Pricing: Kajabi vs GrooveFunnels 

Is there a Free Plan for Kajabi? How about GrooveFunnels? Let’s see as we discuss below.

GrooveFunnels Free Plan

GrooveFunnels has a FREE Plan. What’s great is that you can have access to GrooveFunnels, GroovePages, GrooveSell, and GrooveAffiliate for free immediately when you sign-up.

On the other side: Kajabi has a FREE trial for 14 days in ALL its plans.

Kajabi Pricing

Kajabi’s pricing scheme is pretty simple and straightforward. You are given about 20% savings when you decide to pay annually instead of monthly.

There are only 3 pricing plans for Kajabi which includes the following: 

  • Basic Plan: $149/month or $119/annually
  • Growth Plan: $199/month or $159/annually
  • Pro Plan: $399/month or $319/annually

Most people will go for the Basic Plan as a starter and gradually will convert to Growth or Pro Plan as their business dictates.

Let’s delve more into what each plan has to offer:

On the Kajabi BASIC Plan– You’ll have the following:

  • 3 Products
  • 3 Pipelines (Funnels)
  • Unlimited Landing Pages
  • Unlimited Marketing Emails
  • 10,000 Contacts
  • 1,000 Active members
  • 1 Website
  • 1 Admin User

For the Kajabi GROWTH Plan – here are what you’ll get: 

  • 15 Products
  • 15 Pipelines (Funnels)
  • Unlimited Landing Pages
  • Unlimited Marketing Emails
  • 25,000 Contacts
  • 10,000 Active members
  • 1 Website
  • 1 Admin User
  • 24/7 Chat Support
  • Advanced Automations
  • Affiliate Program
  • Capability to Remove Kajabi Branding

Note that they also have a very engaging Facebook group for your questions and issues. Their 24x7 chat support is very helpful and responsive in accommodating all your inquiries. 

For the Kajabi PRO Plan, you will have the following: 

  • 100 Products
  • 100 Pipelines (Funnels)
  • Unlimited Landing Pages
  • Unlimited Marketing Emails
  • 100,000 Contacts
  • 20,000 Active members
  • 3 Websites
  • 3 Admin Users
  • 24/7 Chat Support

GrooveFunnels Pricing

Let’s check in detail the GrooveFunnels’ Packages.

GrooveFunnels has 4 different Pricing Options that you can choose from – but one of the BEST deals to date is the Platinum Lifetime Deal.

 This is only available for a limited period so it’s better for you to go and purchase that deal to have an unlimited lifetime access to GrooveFunnels and all the included features.

This GrooveFunnels Base Plan is completely free for a limited time. There’s a lifetime limited access to these 3 useful tools such as GrooveAffiliate, GroovePages LITE and GrooveSell, along with future updates for those apps.

Note that this plan is available for everyone, most especially for beginners. Don’t lose any minute– just grab this opportunity if you are interested.

Silver Plan - $99/ month

If you have an online start-up business, this plan is highly recommended for you. It has all the core marketing tools essential to you. What does it include? A lot!

These apps will give you the boost in running your business online and start earning. Among the rest of the features, you will note that this plan includes these 2:

GroovePages Pro – provides you access in creating unlimited websites for all your businesses.

Groove Mail - you can have 25,000 free contacts.

The GrooveFunnels SILVER Plan includes the following:

  • GrooveSell
  • GrooveAffiliate
  • GroovePages Pro
  • GrooveMember
  • GrooveVideo
  • GrooveMail
  • E-Mail Leads
  • E-mail Affiliates
  • E-Mail Buyers
  • E-Mail Cart Abandons

Gold Plan - $199/ month
Unlike the Silver Plan, this plan is directed more towards those who have been in the online industry longer. It has most of the core apps needed by the business owners. But it doesn’t prevent beginners in availing the package and gain a competitive edge.

What does this plan include? 

Everything there is in the Silver Plan plus more professional tools that can help you along the way in your business. Check it out below.

This plan is tailored for a professional business that has been in the game for a longer time. Although, beginners can also gain a lot of learnings from this plan. This plan includes all those included in the Silver Plan plus more specialized tools to help you grow in your business.

The GrooveFunnels Gold Plan includes everything on the Silver Plan plus the following: 

  • GrooveBlog
  • GrooveSurvey
  • GrooveQuiz
  • GrooveDesk
  • Groove Calendar 

Platinum Lifetime Deal
This is the highest tier among the subscriptions for GrooveFunnels. It has all the features on the Gold Plan plus a lot more, like GrooveWebinarLive and GrooveWebinars Automated. Eventually, GrooveWebinars Live Streaming, too.

What these apps do: host both automated and live webinars in your site. If your goal is to get more customers to trust your products or services – then, this plan is the best option for you.

More Additions to this Plan:
GroovePages for Shopify – lets you use GroovePages with your Shopify store.
GrooveKart – is a remarkable alternative to Shopify. You can build and open an online store for all the various products or services that you sell through this platform.

These are the options for you to pay the Lifetime Deal: 

  • One -time payment of $1,897
  • 4 payments of $497
  • 6 payments of $388
  • 12 payments of $249

Affiliates Program: Kajabi vs GrooveFunnels 

What makes the Affiliate Program for Kajabi and GrooveFunnels work?

Let’s start off with Kajabi.

Kajabi Affiliates Program

Kajabi’s affiliates are termed as “Partners.”

Just like an incentive – this affiliate program is a kind of system that allows users to promote platforms to others.

The GOAL: More users can have access to Kajabi by signing-up.
As partners, your benefits or rewards will increase as you bring more users to the platform.

FACT: This affiliate program’s eligibility is for all valid Kajabi users.
To put simply – here’s how it works:

  • Share to your audience the affiliate URL link.
  • Once that audience connects on the link, it sets a cookie in the browser.
  • If they use the same browser and signs-up within the 30-day period – that affiliate referral is credited to you
  • You start receiving your benefits out of this. 

Easy peasy process – right?

How much will you receive as lifetime commissions as partners?
It’s 30% from each user that signs up using your shared links.

Once your referrals pay after their trial period, Kajabi will provide your 30% commission. You will get paid in the month after your referral signs up so that no cancellation is done prior to the pay-out.

Get THIS: As long as your referrals remain as active Kajabi customers – you will receive this commission on a monthly basis. 

Aside from this, there is an enticing rewards program for all the affiliate partners.
Grow your referrals. As you move up the ladder, you get to unlock more rewards. Pretty cool, ‘right?

The basic system is that the more referrals you get to sign-up, the higher your affiliate reward level goes up, too.

With one active referral at the 1st level – the Blue Level, you receive the basic 30% commission.

With Kajabi’s Partner Program, all affiliates are incentivized so they can refer as many users as they can. They go up from the Blue Level where one gets $1,119.60 yearly commission. To reach the next level, the Bronze Level is where you have just 3 referrals - making you richer by $3,358 yearly. 

For 50 referrals, you are upgraded to the Diamond Level and you get the commission plus $500 monthly. This increases to $100 once you reach 100 referrals. Great, isn’t it? 

The last line is the Legend Level with 200 active referrals (rewards not yet finalized as of this time). 

As you can see, as you increase your referrals --- the higher your commissions go up, too, and a lot more benefits are in store for you!

Don’t fret as there are several marketing tools that Kajabi will provide you to make powerful and engaging campaigns. Each of these campaigns have data about commissions, what assets to use in ads, promo prices, e-mail copy and message samples, etc. 

What’s more:

There's access to Custom Campaign Links so the partners in the affiliate program, can create their own custom links for their websites using whatever URLs they want. 

Isn’t the Kajabi’s affiliate referral program with its incredible rewards such an attractive offer too good to resist? One of the reasons why many are trying Kajabi.

Would you give it a go? 

The successful affiliates are surely earning enough to cover up their subscriptions. They can give all their attention on the bigger picture, that is, earning more from their website.

Now, let’s go to GrooveFunnels. 


For GrooveFunnels – you have 2 Affiliate Programs:

  1. For PRO (meaning under PLAN) members where you get 40% commissions for Tier-1 and 10% for Tier-2;
  2. For FREE members who only get 20% commissions for Tier-1 and 5% for Tier-2. 

In this program – you can have the following:

  • manage your affiliates and check earnings);
  • get data on how many visitors your link makes;
  • identify how many of these leads actually signed-up;
  • keep track of how much sales is being provided. 

These proactive measures are actually the promotional tools you should utilize to entice and get more users on board.

A great advantage about Groove Affiliate is that they have a feature known as parent/child relationship tagging that’s hardcoded for you as an affiliate. Simply put – this means that whenever you refer someone, their system will tag them back to you.

With this – you wouldn’t have to worry about overwritten cookies or when a YouTube or another website review grabs your sales.

Or perhaps when they’re signing up for upgrades from an entirely different device (smart phone sign-up then upgrade done in a laptop). It doesn’t matter wherever they are, too.

Or if they want to do it after a week, a month or a number of months after. You have a referral literally for life!

Plus: It doesn’t matter if your referral upgrades in days, weeks or a number of months after as the sale will still be credited to you. Your commission is guaranteed once the upgrade is done.

This seems a perfect deal, ‘right?!

The FINAL VERDICT: Is it GrooveFunnels or Kajabi? 

If you compare one over the other, both Kajabi and GrooveFunnels offer the “all-in-one” marketing platform.

Kajabi is not the cheapest ecommerce option out there, but you get what you’re paying for, and more. E-learning providers shouldn’t worry about the technical stuff, and Kajabi gets that.

They take care of everything – hosting, web designs, marketing, and selling — all in one place. All can work together as one – content, e-commerce and marketing. They will take care of your business seamlessly so you get to focus on the bigger picture, instead of the app. 

There are few limitations in features and products which Kajabi offers, more so in their Basic Plan.

You may have the impression that Kajabi seems a bit on the pricey side. However, considering the amount of features Kajabi has, it is an all-in-one tool, so you do not need to buy extra tools like email automation, webinar software, website builder, etc.

What you need is the most premium – the Growth Plan if you want to have their affiliate program and have more than 3 products or funnels.

But of course, this will mean you will have to shell out $199 monthly for this.

What’s also striking is that for 25,000 contacts in the GrooveFunnels’ Base plan - you can have 10,000 contacts only with Kajabi. Thus, you get ‘value for money’ more in GrooveFunnels.

Kajabi is for the online small business and digital entrepreneurs selling their products and content.

They’re more focused on course development so if you’re into running and selling online courses – this software is BEST for you. They’re also marketing-oriented but the most selling advantage of Kajabi is its being course-oriented.

In most functionalities, GrooveFunnels and Kajabi are almost similar.

If you have to pick one, GrooveFunnels has a lot to offer in features even though some are still in beta.

All of GrooveFunnels’ feature updates are not provided by Kajabi even if it has been in the market for a long time now.

The best recommendation is that if you’re just keen on developing and hosting online courses with some membership sites for now, it will be best to pick Kajabi over GrooveFunnels.

However, if you’re looking at more than just the online course business - it’s better to go for GrooveFunnels because it is more robust.

It offers diverse tools for building sales funnels, websites and land pages centrally in one place. It has more integrated option, too, vs Kajabi. All in all, your marketing tools are better and more sophisticated.

GrooveFunnels is the better platform if you’re for growth in the future.

Whether you are just a small or start-up business owner or maybe an established entrepreneur later - GrooveFunnels will be your great support.

Sounds like you are running a total organization with GrooveFunnels!

GrooveFunnels is clearly for those who prefer to use the most useful and professional tools in terms of features, ease of navigation and functionalities in the long run.

A highly-packed suite of all marketing tools in one.

With GrooveFunnels - being big is the ultimate goal. Success can’t be far behind! 

Read our GrooveFunnels Review if you need more information. 

*Affiliates Disclaimer: When you click on a link on the Art of Growth Marketing website, we may receive an affiliate commission at no extra cost to you. This helps us deliver value to you and produce great content for people around the world. Thank you in advance!

Reach out!

About the author 

Martin Couture

I help people just like you start, grow and future-proof their online business. After years of creating digital experiences for brands like Disney, Nike, Tiffany, Fendi, BMW, Mercedes... I decided to start blogging and making niche websites. Now, I want to help you achieve what I have achieved. I worked at the 2 biggest independent agencies in the world: Wieden+Kennedy and Serviceplan. Martin Couture is Content Marketing Consultant at the Art of Growth Marketing.

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